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HTA Wayfinding & Place Identity is the place branding, naming and wayfinding team at HTA Design, a UK architecture practice specialising in housing and regeneration for more than 50 years. We create identities and wayfinding that capture the spirit of a place and help people find their way around it.
• Place identity strategy: research into a place's history, character and community to define what makes it distinctive.
• Place naming: names for new neighbourhoods, buildings, streets and spaces, often developed with local residents.
• Place branding and visual identity: logos, visual language and design systems that express the character of a place.
• Wayfinding strategy: analysis of how people move through a place, setting out routes, decision points and information needs.
• Signage design: design of signage families, from site-wide signs to building and apartment signage, through to detailed design, tender and installation.
• Environmental graphics: murals, hoarding graphics, building graphics and heritage interpretation that bring identity into the built environment.
• Marketing and launch materials: brand assets for sales, letting and community launch.
• What is place identity? Place identity is the distinctive character of a place, expressed through its name, visual identity, signage and environment. HTA Wayfinding & Place Identity develops place identities rooted in local history and community input.
• What is the difference between wayfinding and signage? Wayfinding is the overall system that helps people navigate a place, including layout, landmarks and information. Signage is one part of it.
