Communications & Engagement

HTA Communications created a strategic wayfinding and signage strategy for Greenford, enabling people to navigate this new neighbourhood. The process involved working with the external and internal architecture, landscape, interiors, and the client team to develop a comprehensive wayfinding strategy that can evolve and grow as the buildings in the masterplan are delivered. The approach was structured around a phased implementation with a modular approach to addressing this phased delivery.

The signage design was based around a new place brand for Greenford, as an overarching place aesthetic. Each building to be delivered has a different style and characteristic, so an overarching place brand had to accommodate each of these elements alongside accommodating a developing masterplan and phased build programme. The signage is a modular system that is updated as each new building or piece of public realm is built.

Our team undertook rigorous analysis of the emerging masterplan and the visual look and feel of each emerging building. We designed the first signage with future proofing in mind, identifying all locations early in the masterplan and regularly checking the continued relevance of these locations against project drawings as each new design and construction phase began.