How did the design concept emerge?
The design concept emerged from an appreciation of the surrounding context, from the established neighbourhood of Walworth to the north and east, including the busy artery of Old Kent Road, to the fantastic green space of Elephant Park formed around the existing mature trees, with new play spaces, shops, cafes and community pavilion; and the previously completed buildings across the wider masterplan. A striking tower to the north terminates a sequence of taller buildings along Old Kent Road, signalling the start of the masterplan area whilst also moderating in building heights relative to the existing pub opposite. A principal entrance increases active frontage, and apartments benefit from fantastic views of the City of London.