Communications & Engagement

We worked with Clarion Housing Group to develop varied approaches to engagement, ensuring we reached as many residents as possible. Communication was both physical and digital, with older residents supported by sheltered housing block managers to join the relatively new Zoom workshops. Using a combination of online engagement and newsletters, we were able to connect with all 462 households during the COVID-19 pandemic.

Between April and September 2020, the programme featured six key events. Four monthly Resident’s Steering Group workshops explored design ideas ranging from housing mix to landscape, accessibility and sustainability. In August 2020, a walkabout for stakeholders included local interest groups and councillors, with feedback focused on heritage restoration and communal spaces. In September 2020, a socially distanced outdoor cinema event attracted 40 residents and stakeholders. A giant screen brought the regeneration plans to life, with presentations and live Q&As hosted by the Design Team and Clarion. This format drew in residents who had not previously engaged, encouraging them to share further feedback.

The ‘Chelsea Chat’ newsletter was delivered to all 462 homes to reach those unable to attend sessions. It provided clear updates on design progress, timelines and events, written in a friendly, accessible tone. Large print, Braille and translated versions ensured everyone could take part. Through this programme, and targeted work with the Resident’s Steering Group, we refined the designs inside and out. Room layouts were adjusted to suit modern needs, with improved daylighting. Outdoors, secure boundaries, lockable cycle storage and accessible paths were added. Resident preferences also shaped wildflower planting, rain gardens and flexible garden furniture, enhancing sustainability and encouraging greater use of outdoor spaces.